RETAIL THERAPY


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A public holiday in Ireland can leave a lot to be desired (at least during the day). When my daughter suggested some retail therapy in one of our biggest and best shopping centres I didn’t need much persuasion. Much to my chagrin I discovered many of the shops weren’t open or were opening late into the day. I get the fact people don’t want to work on public holidays, but in the middle of a recession? Ireland has been hit very badly by the world slump and the austerity culture has taken serious hold of our politicians and their European masters. Given the fact shop staff are primarily working for the minimum wage it would strike me as a real luxury for shops to be able to ignore the fact that a significant number of their potential customers would like to choose to ignore public holidays and (wait for it….shock…horror) shop.

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Other stores on the other hand get the whole “lets open when the customers want to shop” idea and , today anyway, are doing a roaring trade as a result. I know rent and overheads are crippling businesses and margins are disappearing rapidly but if the footfall isn’t great early on public holidays maybe shop owners should consider the perception simply being open for business offers. Consider it advertising with a possibility of an immediate return.

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